PineRock is a central figure supporting the oncology community. I recently participated in ASCO 2023, the world's largest oncology conference.
I am not only passionate about healthcare from an agency perspective but also personally. I survived breast cancer and understand the patient's journey. My unique perspective helps us prioritize empathy for strategically delivering attendee journeys and effectively conveying our clients' messages.
Key Takeaways: “Treating The Whole Person” Approach, Medical Staff Fatigue & Patient Access
- We're excited to see the industry embracing a holistic approach to healing, recognizing the burden of both treatments and side effects on patients.
- We witnessed firsthand the immense pressures faced by oncologists and the issue of burnout among patient-facing staff.
- Patient Access continues to be a challenge for patients who may be unaware of available care. PineRock is committed to expanding discussions on patient access and continues partnering with clients to find impactful ways to connect with patients.
As a survivor, I appreciate the focus on understanding the challenges faced by cancer patients in relation to the drugs prescribed, sold, or researched by the oncology community. Our industry can contribute significantly to supporting companies through learning, performance, and communication opportunities. It's an exciting time in oncology with the discovery of targeted therapies and immunotherapies.
We thank ASCO for a healthier future for all Oncology patients.
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