Real Engagement.  Real Outcomes.  

About Us

PineRock is a Global Communications Company founded in 1996 by Ed Romanoff in Washington, D.C., and moved headquarters to New York City in 2008. Ed was formerly a teacher and advertising executive and built the company on the premise that storytelling could enhance audience experiences and the effectiveness on internal and external communications. In just a few years the company had grown to multiple offices, working globally, enjoying ongoing client relationships with some of the most respected and prominent brands in the world. 

The company’s success is due in large part to its open culture and entrepreneurial environment which has attracted world class talent creating award-winning work. Ed’s background in media (CBS), his business school experience (Harvard Business School), and his passion for songwriting (Nashville Songwriters Song of the Year) informs the company’s focus on performing at the highest level in creating authentic audience engagement with measurable outcomes.