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Oprah Speaking at Weight Watchers Rebrand Town Hall

Rebrand Town Hall

Weight Watchers

New brand identity rollout for a 55 year-old iconic brand


Publicly introduce the change of  brand identity–a monumental shift that required buy-in and ownership from the entire organization.  


Within two weeks we designed, crafted and produced three inspirational video pieces including:  

  • 55-minutes of scripted content capturing the main messages and rationale in the voices of over 20 presenters.  
  • A complete broadcast set, using just 3 cameras, that reflected the new brand’s essence and color palette, while allowing for seamless transitions between topics and presenters.  
  • Complete visual support to reflect the exact look and feel of the new brand identity.