Upfront 2024
Disney
Inspiring 3,000 ad sales executives through fostering magical connections
CHALLENGE
Weave together the diverse breadth of personalities and IPs under the Disney brand into one cohesive experience.
SOLUTION
A hands-on, Epcot-inspired experience that allowed attendees to move from zone to zone–from the ESPN broadcast desk to Bluey’s house.
"I will always be grateful for having such an amazing group of talented professionals on this team. Even more importantly, you’re all simply good people who make it a joy to come in every day and help create the magic. As Walt famously said, “it’s fun to do the impossible”. And boy, did we do just that!!!"
VP, Creative Studios