Case Studies: Learning

MedImmune

For nearly a decade, PineRock's relationship with MedImmune has focused on sales and management meetings, until recently, when we extended our reach to include Learning & Performance, as well.

Considered the best training ever associated with a MedImmune sales meeting, PineRock designed a 'game show' using an intensive combination of content communication and information sharing through graphic, musical and audience response system support. By involving sales leadership and all trainers onstage in this 'show', we were able to engage the entire audience.

This training session was so successful that MedImmune has adapted it for future meetings.

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