Case Studies: Film/Video/Web

Giorgio Armani

- National Sales Meeting Video
Giorgio Armani Parfums wanted to accomplish two things at their national sales meeting: Reinvigorate the U.S. sales reps about the Armani brand, and introduce the new Giorgio Armani logo.

To fully emphasize the new logo, we incorporated it as the letter 'O' into words on-screen, which visually reiterated that Mr. Armani was the center of the Armani universe.

Along with the logo and words, were collages of Mr. Armani's life and work - set to a dramatic soundtrack - to remind the sales force that they are not only selling Armani fragrances but the Giorgio Armani lifestyle.

The video was so well received that GA executives have used it to open meetings around the world.

back || Film/Video/Web