Case Studies: Meetings & Events

AstraZeneca

Field Leadership Meeting

We anchored AstraZeneca's five day meeting with the theme "Leading From Strength...Winning By Design", and introduced key topics via flash e-mails in the weeks before the live gathering.

Onsite company objectives were brought to life through a dramatic stage design, a specific 3-part video series, Peer-To-Peer Recognition segments and guest speaker, former Harley-Davidson CEO, Richard Teerlink, to discuss the power of brand differentiation.

Next case study || back || Meetings & Events