Something Better

PineRock partnered with LG to introduce the company's latest laundry, cooking, dishwashing and refrigeration product lines at K/BIS, the kitchen and bath industry's largest international trade event.

PineRock leveraged LG's "Something Better" concept with branded multi-media displays, hosted experiences for each appliance and a team dedicated to guiding visitors through the booth and answering product questions.

"PineRock has a stellar reputation when it comes to producing large-scale events, so it was great to translate our creative to more intimate audiences at K/BIS. And the response, from both client and attendees, has been amazing," said PineRock SVP and General Manager, Ray Simon.